Wednesday, October 31, 2012
Halloween Waffle Wednesday Coupon
32 Degrees is offering a free waffle cone or waffle bowl (with purchase of yogurt) for Louisville customers today Wednesday, October 31, 2012! Print yours here! Have a sweet halloween everyone!
Monday, October 22, 2012
Free Yogurt!
32 Degrees has been featured in the Montgomery Advertiser. The article discusses an anniversary celebration, at which 32 people were awarded free 32 Degrees Frozen Yogurt for a year. The article also discusses how the Montgomery store has introduced a few new products to customers – Greek Yogurt and the Twister. It also discusses the expansion in the area and opportunities for franchising. To read the full article click here.
Free yogurt! Montgomery's 32 Degrees shop to treat 32 lucky customers for a full year
A local frozen yogurt bar has come up with a sweet way to top off its first year.
To celebrate its one-year anniversary today, Montgomery’s 32 Degrees will give away free yogurt for a year to 32 people who come during the day and register at the Shoppes at EastChase location. The store will be open noon to 10 p.m.
The store’s manager, Angela Titchenell, said customers also will be able to try a new product today — Greek yogurt, in honey and black cherry flavors. There will be other giveaways as well.
“We’re going to have a fantastic anniversary party,” Titchenell said. “It’s so much fun to see the kids come in with a smile on their faces, and adults get to be a kid again.”
The store added a Twister machine a few weeks ago, which allows customers to make Blizzard-style treat using toppings of their choice. The store regularly rotates its choices of ingredients, but one constant has been the number of customers throughout the year, Titchenell said, as the city has embraced the new offerings.
“I thought with us opening in the wintertime, it would be a little bit down, but it’s been a true blessing,” she said.
She said everyone has their personal favorite concoction — hers is espresso-and-vanilla frozen yogurt with chocolate chips and caramel toppings — and that the store focuses on offering locally bought fruit every day.
That’s not the only benefit of operating in the River Region. She said the diversity of the area’s residents helps keep support strong.
(Sally Morano has frozen yogurt with her daughter at 32 Degrees in Birmingham. / Contributed)
By: Brad Harper
A local frozen yogurt bar has come up with a sweet way to top off its first year.
To celebrate its one-year anniversary today, Montgomery’s 32 Degrees will give away free yogurt for a year to 32 people who come during the day and register at the Shoppes at EastChase location. The store will be open noon to 10 p.m.
The store’s manager, Angela Titchenell, said customers also will be able to try a new product today — Greek yogurt, in honey and black cherry flavors. There will be other giveaways as well.
“We’re going to have a fantastic anniversary party,” Titchenell said. “It’s so much fun to see the kids come in with a smile on their faces, and adults get to be a kid again.”
The store added a Twister machine a few weeks ago, which allows customers to make Blizzard-style treat using toppings of their choice. The store regularly rotates its choices of ingredients, but one constant has been the number of customers throughout the year, Titchenell said, as the city has embraced the new offerings.
“I thought with us opening in the wintertime, it would be a little bit down, but it’s been a true blessing,” she said.
She said everyone has their personal favorite concoction — hers is espresso-and-vanilla frozen yogurt with chocolate chips and caramel toppings — and that the store focuses on offering locally bought fruit every day.
That’s not the only benefit of operating in the River Region. She said the diversity of the area’s residents helps keep support strong.
Tuesday, October 16, 2012
32 Degrees has been featured in the Oxford Sun
32 Degrees featured in the Oxford Sun!
(Read more)
32 Degrees Twister Tuesday Coupon for Louisville on Facebook
32 Degrees is offering $1 off the Twister for Louisville customers today (Tuesday, October 16, 2012)! Print yours here!
Wednesday, October 10, 2012
32 Degrees Featured in AL.com Article
32 Degrees was recently featured on AL.com in an article titled, "Greek frozen yogurt is latest offering from Birmingham's 32 degrees." The article discusses the launch of 32 Degrees’ new Greek frozen yogurt. Jenny Buha discussed the decision to offer Greek frozen yogurt at the Crestline store and the health benefits of Greek frozen yogurt. The article also shares the other product lines that 32 Degrees offers, including the Twister, which was launched in May, and Bottomz, which will be available this fall.
By: Dawn Kent -- The Birmingham News
BIRMINGHAM, Alabama -- Birmingham-based frozen yogurt chain 32 degrees continues to expand its menu, an effort to set itself apart in a crowded market.
The company has introduced Greek frozen yogurt, the latest in a series of new menu items.
While all of the company's frozen yogurt has health benefits, the Greek frozen yogurt takes it to a new level, said Jenny Buha, director of development and marketing for 32 degrees.
"It is a growing trend across the industry, especially because of its added health benefits, which is high protein content and high calcium," she said. "It has double the protein of the yogurt we offer in the store now."
The company has introduced Greek frozen yogurt, the latest in a series of new menu items.
While all of the company's frozen yogurt has health benefits, the Greek frozen yogurt takes it to a new level, said Jenny Buha, director of development and marketing for 32 degrees.
"It is a growing trend across the industry, especially because of its added health benefits, which is high protein content and high calcium," she said. "It has double the protein of the yogurt we offer in the store now."
Friday, September 7, 2012
32 Degrees in Hattiesburg is Celebrating One Year with a Raffle!
Friday, August 31, 2012
Friday, August 24, 2012
Tuesday, August 14, 2012
32 Degrees Featured on NRN.com
32 Degrees was recently featured on NRN.com in an article titled, "Franchisees strive for success as new franchisors of Bagger Dave's, 32 Degrees." The article discusses how Jeff Pizitz has used his vast knowledge of franchising, gained from decades working as a top franchisee, to transition into the role of franchisor with 32 Degrees. The article notes that this experience as a franchisee would help Jeff find both ideal operators and store locations. Jeff shares that 32 Degrees does not necessarily seek to be the biggest, fastest-growing franchisor but instead wants to find the right operators who will be able to help distinguish 32 Degrees from competitors in their own communities. Click here for the entire article or begin below.
Franchisees strive for success as new franchisors of Bagger Dave's, 32 Degrees
By: Mark Brandau
After having spent many years as franchisees of other restaurants, Michael Ansley and Jeff Pizitz are drawing upon their experience to recruit the right operators and grow in the optimal markets as first-time franchisors of proprietary brands.
Both men continue to lead franchise organizations: Ansley’s Diversified Restaurant Holdings runs 22 Buffalo Wild Wings units, while Pizitz Management Group is the largest franchisee of Great American Cookies, with 38 locations. Both also branched out and created their own restaurant concepts a few years ago, with Ansley developing Bagger Dave’s Legendary Burger Tavern and Pizitz founding frozen-yogurt brand 32 Degrees.
Franchisees strive for success as new franchisors of Bagger Dave's, 32 Degrees
By: Mark Brandau
After having spent many years as franchisees of other restaurants, Michael Ansley and Jeff Pizitz are drawing upon their experience to recruit the right operators and grow in the optimal markets as first-time franchisors of proprietary brands.
Both men continue to lead franchise organizations: Ansley’s Diversified Restaurant Holdings runs 22 Buffalo Wild Wings units, while Pizitz Management Group is the largest franchisee of Great American Cookies, with 38 locations. Both also branched out and created their own restaurant concepts a few years ago, with Ansley developing Bagger Dave’s Legendary Burger Tavern and Pizitz founding frozen-yogurt brand 32 Degrees.
Tuesday, August 7, 2012
32 Degrees featured on 1851
32 Degrees was recently featured on 1851Project.com in an article titled, "1851’s Social100: Top Social Media Campaigns that Stand Out." The article highlights the top 100 Social Media Campaigns that set the bar for excellence with 32 Degrees placing at 94! For the entire article click here or begin below.
Every day, there are 3.2 billion likes and comments on Facebook and 175 million tweets on Twitter. Social media has changed the name of the game for franchises and brands around the world by allowing brands to develop long-lasting, powerful relationships with their customers – the people that really matter.
Social media has put the consumer at the top of the list, instead of the other way around. It has given us, you and I, the voice. We are the interactors, the game-changers. Brands no longer talk at us, but with us.
“Social media has changed the way brands connect with the consumer,” said Nick Powills, publisher of 1851 Magazine. “Successful brands add value to the consumer’s experience by creating meaningful, content-driven interaction.”
Every day, there are 3.2 billion likes and comments on Facebook and 175 million tweets on Twitter. Social media has changed the name of the game for franchises and brands around the world by allowing brands to develop long-lasting, powerful relationships with their customers – the people that really matter.
Social media has put the consumer at the top of the list, instead of the other way around. It has given us, you and I, the voice. We are the interactors, the game-changers. Brands no longer talk at us, but with us.
“Social media has changed the way brands connect with the consumer,” said Nick Powills, publisher of 1851 Magazine. “Successful brands add value to the consumer’s experience by creating meaningful, content-driven interaction.”
Wednesday, July 18, 2012
32 Degrees Announces Messy Face Contest Winner!
Congratulations to Daniel Cummins, the winner of our Messy Face Contest! He will be receiving a $100 32 Degrees gift card...talk about sweet! It was a close race and we would like to thank all who participated.
Tuesday, June 12, 2012
32 Degrees Introduces Waffle Cones & Bowls
32 Degrees a Yogurt Bar introduced Waffle Cones and Waffle Bowls, adding the perfect crunch to your frozen yogurt creation. Spare a dollar and stop in for a sweet treat!
Thursday, June 7, 2012
32 Degrees serves its 300th Twister!
32 Degrees A Yogurt Bar has served its 300th Twister at our Crestline location. It's the ideal combination of fruit and frozen yogurt blended together to make the perfect summer treat: cool and healthy!
Monday, June 4, 2012
32 Degrees introduces Bottomz!
32 Degrees a Yogurt Bar has introduced Bottomz. Start your frozen yogurt creation off right, with a freshly-baked fudge-filled chocolate chip cookie, apple pie, or chocolate lava cake.
Making its debut at our Crestline location on June 2, 2012!
Thursday, May 24, 2012
32 Degrees introduces the Twister
32 Degrees, a Yogurt Bar would like to formally introduce the Twister. Allowing customers to compile their favorite toppings and frozen yogurt flavor, then twist or blend the ingredients into a delicious, cool treat. The Twister is the ideal warm weather, guilt-free dessert.
32 Degrees releasing Two New Frozen Yogurt Flavors
32 Degrees, a Yogurt Bar is releasing two new frozen yogurt flavors. Beginning June 1, all 32 Degrees locations will have Cotton Candy and Key Lime frozen yogurt flavors available.
SECRET WEAPON: Founder of 32 Degrees Walks the Talk as Largest Great American Cookies® Franchisee
15-Unit Hot Yogurt Franchise Banks on Customization
and Healthful Products as FroYo’s Resurgence
BIRMINGHAM, Ala.
— If the founder of 32 Degrees a Yogurt Bar had a nickel for every time he was
asked if frozen yogurt can reemerge as a viable food service category, he might
not need to franchise the 15-unit concept he founded in 2010. But as retail and
food franchisee veteran Jeff Pizitz explained, he not only witnessed the first
frozen yogurt boom and bust of the 1990s, he knows where those concepts went
wrong and believes he’s learned the solutions that will help the category heat
up again.
“Those concepts had pretty limited offerings, about four
to six flavors per store, and they didn’t evolve much,” said Pizitz, President of
Pizitz Management Group, the country’s largest Great American Cookies
franchisee. “They hadn’t pushed toward the healthful aspect like you see yogurt
concepts doing today, and there was no customizing your order like customers
get to do now. It’s a whole different experience and customers love it.”
Pizitz got the idea for 32° after running across a
similar yogurt shop that never lacked a line out the door. When he visited the
store, he recognized a great opportunity he imagined was untapped nationally.
To confirm his suspicion, he flew to several cities across the country to check
out similar concepts and found many single-store operators generous with their
business experience. Soon after he formed a plan, hired an architect, found a
location and opened the first 32° A Yogurt Bar®unit in 2010.
“We were very confident that this concept would work,
partly because we knew we could create a concept that would allow us to become
a big player in the category,” Pizitz said. “Add in our company’s quarter century
of experience in the cookie business and we could see that it is a fairly easy
concept to operate. You’re basically dealing with making one product, and
customers serve themselves. That’s not a complex operational plan and customers
like the ’create-your-own’ experience.”
Pizitz also noted the low barriers to entry into frozen
yogurt: Well-made equipment is widely available, and large yogurt distributors
with wide access nationally are easily found. Those benefits, he believes, help
make 32 Degrees an easy-to-franchise brand.
“Even then, we’re planning slow and steady growth without
the goal of merely opening franchises anywhere we can,” he said, adding that he
plans to open three to five stores in 2012. “We don’t want franchisees to fail,
we want them to be successful. So explosive growth is not important to us.”
Nor is making a profit on sales of products or equipment
to franchisees. As a longtime franchisee now becoming a franchisor, Pizitz
acknowledges he is eager for the chance to treat his future franchisees as he
would like to be treated.
“Any product we offer to our franchisees will have no
mark up,” he said. “A lot of franchisors use the sale of food, paper goods and
equipment to their franchisees as a profit center, but we’re not going to
nickel and dime them that way. Our responsibility is to help them become
successful, which makes us successful.”
ABOUT 32° A YOGURT BAR: 32 Degrees a Yogurt Bar®,
is a self-serve frozen yogurt concept offering 14 individual and ever-rotating flavors
of yogurt, along with 50 different and always-changing topping such as hand-cut
fresh fruit, candy, nuts and sauces. Customers custom-assemble their own frozen
treats, weigh their creation at the cash register and pay by the ounce. In
addition to their regularly rotating selection of yogurts, 32° offers fat-free,
kosher, no-sugar-added and low-sugar selections. They also host private
birthday parties and special events. Founded in 2010 by Pizitz Management
Group, the nation’s largest Great American Cookies® franchisee, the family-owned Alabama-based
firm has grown 32° to 15 company-owned units in six states with two additional
stores in North Carolina and Tennessee under construction. They are preparing to grow their brand
through franchising as well as continuing to open company-owned stores. For
further information, visit its website www.32yogurt.com.
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