Every day, there are 3.2 billion likes and comments on Facebook and 175 million tweets on Twitter. Social media has changed the name of the game for franchises and brands around the world by allowing brands to develop long-lasting, powerful relationships with their customers – the people that really matter.
Social media has put the consumer at the top of the list, instead of the other way around. It has given us, you and I, the voice. We are the interactors, the game-changers. Brands no longer talk at us, but with us.
“Social media has changed the way brands connect with the consumer,” said Nick Powills, publisher of 1851 Magazine. “Successful brands add value to the consumer’s experience by creating meaningful, content-driven interaction.”
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