32 Degrees was recently featured on AL.com in an article titled, "Greek frozen yogurt is latest offering from Birmingham's 32 degrees." The article discusses the launch of 32 Degrees’ new Greek frozen yogurt. Jenny Buha discussed the decision to offer Greek frozen yogurt at the Crestline store and the health benefits of Greek frozen yogurt. The article also shares the other product lines that 32 Degrees offers, including the Twister, which was launched in May, and Bottomz, which will be available this fall.
By: Dawn Kent -- The Birmingham News
BIRMINGHAM, Alabama -- Birmingham-based frozen yogurt chain 32 degrees continues to expand its menu, an effort to set itself apart in a crowded market.
The company has introduced Greek frozen yogurt, the latest in a series of new menu items.
While all of the company's frozen yogurt has health benefits, the Greek frozen yogurt takes it to a new level, said Jenny Buha, director of development and marketing for 32 degrees.
"It is a growing trend across the industry, especially because of its added health benefits, which is high protein content and high calcium," she said. "It has double the protein of the yogurt we offer in the store now."
The company has introduced Greek frozen yogurt, the latest in a series of new menu items.
While all of the company's frozen yogurt has health benefits, the Greek frozen yogurt takes it to a new level, said Jenny Buha, director of development and marketing for 32 degrees.
"It is a growing trend across the industry, especially because of its added health benefits, which is high protein content and high calcium," she said. "It has double the protein of the yogurt we offer in the store now."
