Free Yogurt!

32 Degrees has been featured in the Montgomery Advertiser. The article discusses an anniversary celebration, at which 32 people were awarded free 32 Degrees Frozen Yogurt for a year. The article also discusses how the Montgomery store has introduced a few new products to customers – Greek Yogurt and the Twister. It also discusses the expansion in the area and opportunities for franchising. To read the full article click here.

(Sally Morano has frozen yogurt with her daughter at 32 Degrees in Birmingham. / Contributed)

Free yogurt! Montgomery's 32 Degrees shop to treat 32 lucky customers for a full year

By: Brad Harper

A local frozen yogurt bar has come up with a sweet way to top off its first year.

To celebrate its one-year anniversary today, Montgomery’s 32 Degrees will give away free yogurt for a year to 32 people who come during the day and register at the Shoppes at EastChase location. The store will be open noon to 10 p.m.

The store’s manager, Angela Titchenell, said customers also will be able to try a new product today — Greek yogurt, in honey and black cherry flavors. There will be other giveaways as well.

“We’re going to have a fantastic anniversary party,” Titchenell said. “It’s so much fun to see the kids come in with a smile on their faces, and adults get to be a kid again.”

The store added a Twister machine a few weeks ago, which allows customers to make Blizzard-style treat using toppings of their choice. The store regularly rotates its choices of ingredients, but one constant has been the number of customers throughout the year, Titchenell said, as the city has embraced the new offerings.

“I thought with us opening in the wintertime, it would be a little bit down, but it’s been a true blessing,” she said.

She said everyone has their personal favorite concoction — hers is espresso-and-vanilla frozen yogurt with chocolate chips and caramel toppings — and that the store focuses on offering locally bought fruit every day.

That’s not the only benefit of operating in the River Region. She said the diversity of the area’s residents helps keep support strong.

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32 Degrees Featured on NRN.com

32 Degrees was recently featured on NRN.com in an article titled, "Franchisees strive for success as new franchisors of Bagger Dave's, 32 Degrees."  The article discusses how Jeff Pizitz has used his vast knowledge of franchising, gained from decades working as a top franchisee, to transition into the role of franchisor with 32 Degrees. The article notes that this experience as a franchisee would help Jeff find both ideal operators and store locations. Jeff shares that 32 Degrees does not necessarily seek to be the biggest, fastest-growing franchisor but instead wants to find the right operators who will be able to help distinguish 32 Degrees from competitors in their own communities.  Click here for the entire article or begin below.

Franchisees strive for success as new franchisors of Bagger Dave's, 32 Degrees
By: Mark Brandau

After having spent many years as franchisees of other restaurants, Michael Ansley and Jeff Pizitz are drawing upon their experience to recruit the right operators and grow in the optimal markets as first-time franchisors of proprietary brands.

Both men continue to lead franchise organizations: Ansley’s Diversified Restaurant Holdings runs 22 Buffalo Wild Wings units, while Pizitz Management Group is the largest franchisee of Great American Cookies, with 38 locations. Both also branched out and created their own restaurant concepts a few years ago, with Ansley developing Bagger Dave’s Legendary Burger Tavern and Pizitz founding frozen-yogurt brand 32 Degrees.

(Read More)

32 Degrees featured on 1851

32 Degrees was recently featured on 1851Project.com in an article titled, "1851’s Social100: Top Social Media Campaigns that Stand Out."  The article highlights the top 100 Social Media Campaigns that set the bar for excellence with 32 Degrees placing at 94!  For the entire article click here or begin below.

1851’s Social100: Top Social Media Campaigns that Stand Out

Every day, there are 3.2 billion likes and comments on Facebook and 175 million tweets on Twitter. Social media has changed the name of the game for franchises and brands around the world by allowing brands to develop long-lasting, powerful relationships with their customers – the people that really matter.

Social media has put the consumer at the top of the list, instead of the other way around. It has given us, you and I, the voice. We are the interactors, the game-changers. Brands no longer talk at us, but with us.

“Social media has changed the way brands connect with the consumer,” said Nick Powills, publisher of 1851 Magazine. “Successful brands add value to the consumer’s experience by creating meaningful, content-driven interaction.”

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