Friday, August 31, 2012

Tuesday, August 14, 2012

32 Degrees Featured on NRN.com

32 Degrees was recently featured on NRN.com in an article titled, "Franchisees strive for success as new franchisors of Bagger Dave's, 32 Degrees."  The article discusses how Jeff Pizitz has used his vast knowledge of franchising, gained from decades working as a top franchisee, to transition into the role of franchisor with 32 Degrees. The article notes that this experience as a franchisee would help Jeff find both ideal operators and store locations. Jeff shares that 32 Degrees does not necessarily seek to be the biggest, fastest-growing franchisor but instead wants to find the right operators who will be able to help distinguish 32 Degrees from competitors in their own communities.  Click here for the entire article or begin below.

Franchisees strive for success as new franchisors of Bagger Dave's, 32 Degrees
By: Mark Brandau

After having spent many years as franchisees of other restaurants, Michael Ansley and Jeff Pizitz are drawing upon their experience to recruit the right operators and grow in the optimal markets as first-time franchisors of proprietary brands.

Both men continue to lead franchise organizations: Ansley’s Diversified Restaurant Holdings runs 22 Buffalo Wild Wings units, while Pizitz Management Group is the largest franchisee of Great American Cookies, with 38 locations. Both also branched out and created their own restaurant concepts a few years ago, with Ansley developing Bagger Dave’s Legendary Burger Tavern and Pizitz founding frozen-yogurt brand 32 Degrees.

Tuesday, August 7, 2012

32 Degrees featured on 1851

32 Degrees was recently featured on 1851Project.com in an article titled, "1851’s Social100: Top Social Media Campaigns that Stand Out."  The article highlights the top 100 Social Media Campaigns that set the bar for excellence with 32 Degrees placing at 94!  For the entire article click here or begin below.

Every day, there are 3.2 billion likes and comments on Facebook and 175 million tweets on Twitter. Social media has changed the name of the game for franchises and brands around the world by allowing brands to develop long-lasting, powerful relationships with their customers – the people that really matter.

Social media has put the consumer at the top of the list, instead of the other way around. It has given us, you and I, the voice. We are the interactors, the game-changers. Brands no longer talk at us, but with us.

“Social media has changed the way brands connect with the consumer,” said Nick Powills, publisher of 1851 Magazine. “Successful brands add value to the consumer’s experience by creating meaningful, content-driven interaction.”