32 Degrees Featured in AL.com Article

32 Degrees was recently featured on AL.com in an article titled, "Greek frozen yogurt is latest offering from Birmingham's 32 degrees." The article discusses the launch of 32 Degrees’ new Greek frozen yogurt. Jenny Buha discussed the decision to offer Greek frozen yogurt at the Crestline store and the health benefits of Greek frozen yogurt. The article also shares the other product lines that 32 Degrees offers, including the Twister, which was launched in May, and Bottomz, which will be available this fall.

Greek frozen yogurt is latest offering from Birmingham's 32 degrees

By: Dawn Kent -- The Birmingham News

BIRMINGHAM, Alabama -- Birmingham-based frozen yogurt chain 32 degrees continues to expand its menu, an effort to set itself apart in a crowded market.

The company has introduced Greek frozen yogurt, the latest in a series of new menu items.

While all of the company's frozen yogurt has health benefits, the Greek frozen yogurt takes it to a new level, said Jenny Buha, director of development and marketing for 32 degrees.

"It is a growing trend across the industry, especially because of its added health benefits, which is high protein content and high calcium," she said. "It has double the protein of the yogurt we offer in the store now."

(Read More)

32 Degrees in Hattiesburg is Celebrating One Year with a Raffle!

This Saturday, September 8th beginning at noon, Hattiesburg, Mississippi location will open their doors to celebrate one great year.  Stop in and enter the raffle, where 32 lucky customers will win FREE 32 Degrees for a year!  RSVP for the event here!

32 Degrees reaches 12,000 Facebook Fans!

32 Degrees has reached 12,000 fans on our Facebook page!  A special thanks to all our loyal fans!

32 Degrees Releases Coupon for Louisville on Facebook

32 Degrees is offering $1 off the Twister for Louisville customers on Monday!  Print yours here.

32 Degrees Featured on NRN.com

32 Degrees was recently featured on NRN.com in an article titled, "Franchisees strive for success as new franchisors of Bagger Dave's, 32 Degrees."  The article discusses how Jeff Pizitz has used his vast knowledge of franchising, gained from decades working as a top franchisee, to transition into the role of franchisor with 32 Degrees. The article notes that this experience as a franchisee would help Jeff find both ideal operators and store locations. Jeff shares that 32 Degrees does not necessarily seek to be the biggest, fastest-growing franchisor but instead wants to find the right operators who will be able to help distinguish 32 Degrees from competitors in their own communities.  Click here for the entire article or begin below.

Franchisees strive for success as new franchisors of Bagger Dave's, 32 Degrees
By: Mark Brandau

After having spent many years as franchisees of other restaurants, Michael Ansley and Jeff Pizitz are drawing upon their experience to recruit the right operators and grow in the optimal markets as first-time franchisors of proprietary brands.

Both men continue to lead franchise organizations: Ansley’s Diversified Restaurant Holdings runs 22 Buffalo Wild Wings units, while Pizitz Management Group is the largest franchisee of Great American Cookies, with 38 locations. Both also branched out and created their own restaurant concepts a few years ago, with Ansley developing Bagger Dave’s Legendary Burger Tavern and Pizitz founding frozen-yogurt brand 32 Degrees.

(Read More)

32 Degrees featured on 1851

32 Degrees was recently featured on 1851Project.com in an article titled, "1851’s Social100: Top Social Media Campaigns that Stand Out."  The article highlights the top 100 Social Media Campaigns that set the bar for excellence with 32 Degrees placing at 94!  For the entire article click here or begin below.

1851’s Social100: Top Social Media Campaigns that Stand Out

Every day, there are 3.2 billion likes and comments on Facebook and 175 million tweets on Twitter. Social media has changed the name of the game for franchises and brands around the world by allowing brands to develop long-lasting, powerful relationships with their customers – the people that really matter.

Social media has put the consumer at the top of the list, instead of the other way around. It has given us, you and I, the voice. We are the interactors, the game-changers. Brands no longer talk at us, but with us.

“Social media has changed the way brands connect with the consumer,” said Nick Powills, publisher of 1851 Magazine. “Successful brands add value to the consumer’s experience by creating meaningful, content-driven interaction.”

(Read More)

32 Degrees Announces Messy Face Contest Winner!

Congratulations to Daniel Cummins, the winner of our Messy Face Contest!  He will be receiving a $100 32 Degrees gift card...talk about sweet!  It was a close race and we would like to thank all who participated.